This is a stunning blow to the gaming social media world and a further hint at mismanagement and money problems for the Second Life creators Linden Lab.
It seems like a Yahoo style waste of money if you ask me.
Avatars United will be shut down almost immediately on September 29th, 2010. Second Life will soon develop their own resident profiles but players of other massively multiplayer online role playing games are basically screwed.
Linden Lab announced today that they have aquired a popular virtual avatar social networking site Avatars United.
Avatars United allows gamers in multiple virtual worlds to create an avatar and profile and engage in social networking. The searvice provides searchable profiles, widgets, activity feeds, additional registration options, and more. The service is the main property of Swedish company Enemy Unknown AB.
Linden Lab is on the right track attempting further integration of Second Life into web based social networking. Linden Lab Chief Executive Officer Mark Kingdon is also looking at authorization through Facebook Connect and other similar services.
Check out the below video for the Avatars United service.