Is Second Life no longer used for Mass Marketing and Loosing Commercial Interest?
In a recent report by the Auatralian IT News site they reported that Second Life is no longer being used for mass marketing. They mentioned how brands such as coke have left the virtual world (my note: and then returned with Nestea) calling it no longer worthwhile.
Also called to attention was a large drop in commercial interest. We have all been to large sims that were deserted and had no visitors.
Other arenas such as MySpace and Facebook seem to be taking much of the money for a number of reasons including ease of use. The new focus on Second Life seems to be for educational purposes.
I tend to disagree with this assessment. I see Second Life as a long term player and by increasing the prominence of Second Life in other countries Linden Lab can quickly increase corporate advertising and interest in other countries.
