New Rules for Advertising in Second Life
In a previous post I wrote about the changes to advertising in Second Life including a formal advertisement licensing program. This policy was hotly contested and many people were very unhappy.
However, I think we all agree that advertisements in the Second Life Mainland Grid were becoming and eyesore.
Linden Lab Backtracks on Licensed Advertisement Requirements
This was met with many complaints and Linden Lab has changed it’s mind. A formal license route will no longer be taken. Ad activities will be covered under the Harrassment clause of Terms of Service instead.
Account Suspension and Loss of Land will follow for any who violate Terms of Service and opperate Networked Advertising.
To Qualify as Networked Advertising it must:
1. Use multiple parcels
2. Be in multiple regions
3. Be primarily for advertising
New Rules for Advertising in Second Life
1. NO more than 50 advertising locations owned by a individual or group
2. NO alt accounts for advertising
3. NO more than 1 ad placement by any individual in any one region (socks the above rules)
4. NO floating ads (higher than 8 m from ground)
5. NO rotating ads
6. NO flashing content in the ads (movie ads?)
7. NO particle advertisments
8. NO spamming of landmarks, notecards, or even IM
9. NO glowing ads
10. NO adult ads
11. NO advertisements with sounds
12. NO advertising to sell land
Linden Labs can also ask for any ad to be removed or altered.
The most interesting restriction is that you cannot place ads to sell land. What? Not even a for sale sign?
Advertisements inside of malls should not be affected.