Report: 90% of all business in virtual worlds fail in 18 months*
In an article by the Wall Street Journal it was reported that businesses do not really do all that well in virtual worlds. In fact, 90% of all business in virtual worlds fail in 18 months. This research was done by the Gartner Group. I seriously doubt these numbers. The Gartner Group still is positive about the potential of virtual worlds and expcets seventy percent of all organizations to have some virtual world presence. The Gartner Group sees possibility in a more controlled and targeted custom virtual world such as Habbo Hotel or the Lego Universe.