In case you have not already heard, Coca Cola is leaving Second Life to instead persue the online world of There.com. Unlike Second Life, There.com allows a more controlled environment. Features such as filter out bad language for example. Coke will have a new virtual island in There.com called CC Metro. This is an interesting move since the traffic for There.com is significantly lower than in There.com. It may be a case of quality over quantity or of return on investment. We will have to see.