Focus Groups: One of the great untapped resources
One of the great untapped resources of Second Life is performing focus groups in the virtual world. With so much diversity and the apparent willingness of Second Life avatars to do anything for a few free Linden Dollars, companies looking to perform a focus group, survey, or questionnaire in Second Life in exchange for a few Linden Dollars are often overwhelmed with responses and participants. Even more so if the focus group or task involves some sort of game or something fun. I have long recommend focus groups and the problem I frequently see is that business owners (especially business owners of small start up companies) never take the time to conduct a proper focus group and see how people will respond to their product or service.
We’ve been doing focus groups for all size businesses on Second Life since early 2007. There is a skill needed to do them properly but our clients have been satisfied. Our facility, the iAsk Center is currently producing real dollars revenue for our business and results for other businesses. http://www.iAskCenter.com